In addition to TV, the campaign features innovative digital and and social media components targeted to conquest audiences in the market for a midsize truck.įor more information about our products, services and commitment to sustainable mobility, visit. It was important to us that the campaign acknowledge that.' 'Frontier was the first midsized pickup on the market when it debuted in 1959,' Witherspoon said. Past meets present as viewers are reminded of the truck that invented the hard body and the truck that has now reinvented it. The ad opens with a shot of the 1986 Nissan Frontier on the open road when the all-new 2022 Frontier pulls up alongside it. 'She connects with many different audiences and has been an amazing brand ambassador for Nissan.'Īnother of the campaign's spots is a nod to the Frontier's iconic heritage. 'Brie is a great fit for showcasing the Frontier's versatility,' Witherspoon said. While this would be the end of a typical Holloywood story, it's where the Frontier's story is just beginning. Larson likens the Frontier to the hero in a Hollywood story who faces a seemingly impossible challenge, tension at every turn, plot twists aplenty, and yet still prevails. In the first TV spot to air, Larson demonstrates that adventure starts where the road ends as she navigates the Frontier through steep mountain roads with ease. The new campaign takes every opportunity to demonstrate this. With best-in-class horsepower, shift-on-the-fly 4WD and a 9-inch color touchscreen with standard Apple CarPlay® and Android Auto™, the all-new Frontier is the most versatile pickup on the market, ready for a workweek in the city or a weekend off-road. 'Everything from the Frontier's muscular exterior to its huge touch screen and its intelligent four-wheel drive demands a closer look. 'This campaign is all about showing off,' said Allyson Witherspoon, Nissan vice president and U.S. Nissan brand ambassador and Academy Award-winning actress, Brie Larson, stars in the launch spot, which begins airing October 4. With the theme line ' Find Your Frontier,' TV and digital ads will pay homage to Frontier's storied heritage while also providing an up-close look at the pickup's current evolution. – The all-new 2022 Nissan Frontier debuts with a campaign created to highlight the total redesign of this iconic mid-sized pickup. With best-in-class horsepower 1, shift-on-the-fly 4WD and a 9-inch color touchscreen with standard Apple CarPlay® and Android Auto™, the all-new Frontier's versatility is unmatched.Digital ads go live October 1, TV ads start airing on TV October 4.Campaign pays homage to Frontier heritage while showcasing pickup's total redesign.

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